CONTENT PILLARS
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Content Pillars and Topics
Educational Content
- Tutorials
- Tips and Tricks
- Top tools/resources
- Industry
- News/highlights
- Common misconceptions
Entertaining Content
- Behind-the-Scenes
- Relatable Meme
- A Day in a Life
- Funny and relatable moments
- Share clips
Engaging Content
- Ask Me Anything
- Answer FAQs
- This or That
- Would you rather...
- Contest or giveaways
- Client Interview
- Ask your audience about their opinion on certain trends
Inspiring Content
- Motivational Quotes
- Share the story behind your brand
- Share a transformative story of one of your clients
- Share success stories in your business
- Vulnerable experience/story
Promotional Content
- All about your offers
- Client Testimonials
- Promos, Sales, and Discounts
- Before and After results
- Service process walkthorugh
Pillar 1 (Main Topic)
SUBTOPIC:
1- TOOLS
2- PROBLEM-AWARE
- Solve common challenges your audience has about content creation.
- How to create high-converting content.
3- STRATEGY AND PROCESS
- Content Sources
- Content Ideas
- Tips, Tricks, and Hacks
- Best Practices
- Content Writing
- Storytelling
- Graphic Designing
- Reels Editing
Pillar 2 (Main Topic)
SUBTOPIC:
1- GROWTH TIPS
- Instagram Updates
- Instagram Algorithm
- Profile Optimization
- Instagram Trends
- Tips, Tricks, and Hacks
- Content Funnel
- Market Search
2- COMMUNITY BUILDING
- Engagement Strategy
- Stories Strategy
- DM Strategy
3- AUTHORITY BUILDING
- Case Studies
- Social Media Results
- Opinions
- Myth-busting
Pillar 3 (Main Topic)
SUBTOPIC:
1- ABOUT THE BRAND
- Mission, Vision, and Values
- Behind-the-Scenes
- About you
2 - CONTENT CREATION
- Process
- Packages
- Sample Works
- Case Studies
- Freebies
3 - SOCIAL MEDIA MARKETING
- Process
- Packages
- Sample Works
- Case Studies
- Testimonials
- Before and After
TOPIC: Content Creation